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Proof
Every agency shows you other people’s results. These are mine — built with my own money, still operating, and the reason I know what works and what is just a good slide.
A direct-to-customer online store in a category where the rules are strict, the platforms are unforgiving, and one wrong word can get an account suspended. The kind of business where "just run ads" does not work.
What it taught me: How to grow when the easy channels are closed to you — owned email, a clean site and a founder’s voice do more than any ad budget.
A separate, compliance-safe educational property, built so the brand could show up publicly — on social and in search — without dragging the storefront into places it could not go.
What it taught me: Structure is marketing. Sometimes the right move is two properties with two jobs, instead of one site trying to do everything.
Built on two decades in oil and gas operations — an industry where relationships close the deal, mistakes cost real money, and "we will circle back" is not an answer anybody accepts.
What it taught me: The discipline I bring to client work. Clear plan, honest numbers, no drama. If it would not fly on a wellsite, it does not fly here.
The site you are reading is the case study. Built properly, tracked properly, with free tools instead of gated PDFs, and every claim on it something I can back up.
What it taught me: I eat my own cooking. Everything I would sell you is running right here, and you can see how it performs.
What a project looks like
The same person scopes it, designs it, writes it, builds it and runs it. Nothing is lost in a handover, because there is no handover.
If a service on my own price list will not earn its keep in your business yet, I will say so. Selling you a programme you are not ready for is how agencies lose clients in month five.
Scope, price and what happens when something changes — agreed before the work starts, from a price list published where anyone can read it.
Client work
Early clients get a founder who is hungry and has time. That window does not stay open.
No pitch deck. Bring your numbers if you have them, bring your problems if you don’t. The prices are public, so you already know what it costs.
jeff@sheltonstrategies.com
