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Services
Everything a business needs to get found, get chosen, and get called back.
Hire me for one piece or the whole system. Either way, whatever I build is set up in your name, on accounts you control, with logins you keep.
01 · Foundation
Brand & positioning
What you do, who it is for, and why they should pick you — in words a customer would actually say. Everything else gets built on this.
This is the part most agencies skip, because it is hard to invoice.
- Positioning statement and core message
- Offer structure and pricing language
- Name, logo and visual identity when you need one
- The words for your site, ads and emails — written once, used everywhere
02 · Web
Websites on WordPress
A site built to do one job: turn the right visitor into a call, a booking or a form. Fast on a phone, easy to update yourself, and yours outright.
No builder you cannot leave, and no monthly hostage fee to keep your own site online.
- Design and build on WordPress, hosted where you choose
- Lead capture, booking and forms wired to your inbox and CRM
- Meta Pixel, Google tag and analytics installed and verified
- Redesigns and migrations off GoDaddy, Wix and Squarespace
03 · Email
Email marketing
Your list is the one audience no algorithm can take away. I build the system — signup, welcome sequence, regular sends — so it runs whether or not you remember it exists.
The cheapest customers you will ever get are the ones who already know you.
- Platform setup and domain authentication so you land in the inbox
- Welcome and follow-up sequences, written in your voice
- Regular sends with real subject lines, not "Newsletter #14"
- Consent-first list building that stays on the right side of the rules
04 · Ads
Meta advertising
Facebook and Instagram ads with the boring parts done right first — business verification, tracking, account structure — so the money goes toward customers instead of guesswork.
A budget I treat like my own, because I have spent my own.
- Business Portfolio, ad account and Pixel set up correctly from day one
- Creative and copy tested on small budgets before scaling
- Lead and sales campaigns with tracking you can audit
- Weekly check-ins and a monthly report in plain English
05 · Search New
Search & AI visibility
Local SEO covers the technical fixes, Google Business Profile, citations, reviews and two content pieces a month. Competitive SEO adds multi-market keywords, link building and four pieces. Layered on top is the newer job: when someone asks ChatGPT, Gemini, Perplexity or Google’s AI Overview who to call, the answer comes from a short list of sources those engines trust.
Getting on that list is a different job from old-school SEO, and almost nobody serving small businesses is doing it yet.
- Structured data so machines can read what you do, where, and for whom
- Answer-ready content pages that get cited, not just ranked
- Consistent business facts across Google, Apple, Bing, Yelp and the directories AI engines pull from
- A quarterly check of what the major AI engines actually say about you
Not sure which piece you need first?
Run the free scorecard — it’ll tell you.
Or book the call and I’ll tell you what I’d do if it were my money.
Let’s find out in 30 minutes.
No pitch deck. Bring your numbers if you have them, bring your problems if you don’t. The prices are public, so you already know what it costs.
jeff@sheltonstrategies.com