01 · Foundation
Brand & positioning
What you do, who it is for, and why they should pick you — in words a customer would actually say. Everything else gets built on this.
Marketing for owner-operators · Weatherford, TX
Marketing from someone who actually runs businesses.
Brand, WordPress websites, email, search and Meta ads — built and run by an operator with four companies of his own on the line. Every price published. Every account in your name. One person who answers the phone.
Monthly report
Sept 2026 · page 1 of 1
Example figures
$2,400ad spendon plan
71leads+18%
14customers+27%
3.8×return on spend+0.6
Next month: scale the before/after video ad set by 30%, cut the two audience tests that never beat $45 a lead, and launch the 3-email follow-up for leads who did not book. Estimated impact: 4–6 more customers at the same spend.
4companies I own and operate
1person you deal with. Me.
100%of accounts stay in your name
0long-term contracts. Month to month.
The difference
You’ve hired an agency before. You know how it went.
A great pitch, a slow start, a report full of impressions, and a monthly invoice that never quite lined up with new customers. That is not bad luck — it is the model. Here is what changes when the person running your marketing has run a business.
Typical agency
Shelton Strategies
Account manager relays to a team you never meet
You talk to the person doing the work
Assets built in their accounts
Everything in your name, your logins
Reports impressions and reach
Reports leads, customers and cost per each
6–12 month contract
Month to month. Leave any time.
Ads run on your card, decisions on theirs
A budget treated like mine — because I have spent mine
"Let us schedule a discovery call" to learn anything
Free tools that answer your questions right now
Pricing on request
Every price published. Fixed. No surprise line items.
Own everything.
Rent nothing.
Your domain. Your site. Your list. Your ad account. Your Pixel. Every one of them in your name from day one, with logins you keep. If we ever part ways, you lose a phone number — not your business.
What you actually get
A report your accountant could read.
On the first of every month. Spent, came in, cost per customer, what changes next. No impressions. No thirty-page PDF.
- Money in, money out. Ad spend, revenue from tracked channels, and the ratio between them. The number an owner actually cares about.
- Cost per customer, not per click. Clicks are free to fake. Customers are not. Every report ties spend to leads to closed business.
- The decision for next month. What we are scaling, what we are killing, and why — in three sentences, before you have to ask.
Monthly report
Sept 2026 · page 1 of 1
Example figures
$2,400ad spendon plan
71leads+18%
14customers+27%
3.8×return on spend+0.6
Next month: scale the before/after video ad set by 30%, cut the two audience tests that never beat $45 a lead, and launch the 3-email follow-up for leads who did not book. Estimated impact: 4–6 more customers at the same spend.
What I do
Five things. Done properly. Connected to each other.
Most owners have a website nobody visits, an email list nobody mails, an ad account someone burned money in once, and now an AI search engine that has never heard of them. The fix is not more tools — it is making the pieces work as one system.
02 · Web
Websites on WordPress
A site built to do one job: turn the right visitor into a call, a booking or a form. Fast on a phone, easy to update yourself, and yours outright.
03 · Email
Email marketing
Your list is the one audience no algorithm can take away. I build the system — signup, welcome sequence, regular sends — so it runs whether or not you remember it exists.
04 · Ads
Meta advertising
Facebook and Instagram ads with the boring parts done right first — business verification, tracking, account structure — so the money goes toward customers instead of guesswork.
05 · Search New
Search & AI visibility
Local SEO covers the technical fixes, Google Business Profile, citations, reviews and two content pieces a month. Competitive SEO adds multi-market keywords, link building and four pieces. Layered on top…
The whole system
Brand → site → list → ads → AI visibility, built in that order, in your name, by one person who answers the phone.
Free tools — no email required
Every other agency makes you book a call to learn anything.
Start here instead. Two minutes each, real answers right now, no sales call attached. Bring the results to the call if you want one.
Marketing Scorecard
Eight questions. A score out of 100, a breakdown by area, and a prioritised plan telling you what to fix first — the same first pass I would do on a call.
No form. Results stay in your browser.
Ad Budget Calculator
Drag a budget, your close rate and your average sale. See leads, customers, revenue and whether the math works before anyone spends a dollar.
Uses realistic Meta benchmarks. Adjust anything.
Fit
Who this is for — and who it isn’t.
A good fit
- You own the business and make the decisions.
- You sell something people want and you can deliver — you just need more of them to find you.
- You would rather have one person who does it right than five vendors pointing at each other.
- You want to own your website, your list and your ad account. Not rent them.
Not a fit
- You want a logo by Friday and nothing else.
- You need a guarantee of results before you will spend a dollar. Nobody honest can give you one.
- You want an agency with 30 people and a beanbag room. There are plenty; I am not one.
- You are not going to answer the phone when a lead calls.
Straight answers
Things people ask on the first call.
What does it cost?
It is on the pricing page, in full. A new WordPress site is $4,500 and a starter site is $1,500. Ongoing work runs $150 to $2,000 a month per channel, with packages from $1,900 a month including a no-money-down option that builds your site inside the retainer. Ad spend is always paid by you, directly to Meta. I never mark up media.
Do I have to sign a long contract?
No. Builds are project-priced. Ongoing work is month to month with 60 days’ written notice either way. If it is not working you should not be locked into it — and neither should I.
Who owns the accounts?
You do. Website, domain, hosting, ad account, Pixel, email platform — all in your name. I work as an authorised partner and you can remove me at any time with one click.
Can you guarantee results?
No, and be careful of anyone who does. What I can guarantee is that everything will be tracked, you will see the real numbers, and we will make decisions on them instead of on a feeling.
Do you work outside Texas?
Yes. Most of this work happens on a screen and a phone. I am in Weatherford, Texas, and I work with owner-run businesses anywhere in the US.
Why a one-person shop over a big agency?
At a big agency the person who sold you is not the person doing the work, and the person doing the work has 30 other accounts. Here, the person who runs businesses for a living runs yours. If that is not enough people for you, I am not your guy — and I will say so on the call.
Let’s find out in 30 minutes.
No pitch deck. Bring your numbers if you have them, bring your problems if you don’t. The prices are public, so you already know what it costs.
Or email jeff@sheltonstrategies.com