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Real answers before the sales call. That’s the whole point.
Nothing here asks for your email. Use it, screenshot it, argue with it. If you want me to go deeper, the call is 30 minutes and it’s free.
Marketing Scorecard
The same first pass I’d do on a call.
Q1 Can you say in one sentence who you serve and why they pick you over the next guy?
Q2 Does your website load fast on a phone and make it obvious how to contact you?
Q3 Do you own your domain, hosting and website logins outright?
Q4 Do you have an email list, and have you mailed it in the last 30 days?
Q5 Is a Meta Pixel (or equivalent) installed and actually tracking leads or sales?
Q6 When you’ve run ads, did you know your cost per lead and cost per customer?
Q7 Ask ChatGPT or Google’s AI for a business like yours in your area. Do you come up?
Q8 When a lead comes in, how fast does a human respond?
Ad Budget Calculator
See whether the math works before anyone spends a dollar.
Local service businesses on Meta commonly land between $15 and $80. Adjust to what you’ve seen.
How many leads become paying customers. Fast follow-up moves this more than anything else.
Let’s find out in 30 minutes.
No pitch deck. Bring your numbers if you have them, bring your problems if you don’t. The prices are public, so you already know what it costs.
jeff@sheltonstrategies.com